Founder Bio

I was born in Sydney, Australia growing up in a rich environment with a big backyard, playing outdoor sports, actively engaged in cubs and scouts, and spending holiday vacations camping and doing other outdoor activities. In my teens years we moved overseas spending time seeing the world learning about many cultures and making life long friends. After completing a university degree in Boston, America I returned to Sydney to find work and enjoy the natural fruits the land of Australia has to offer.

Starting my career in financial services I quickly moved through the ranks to a trading role and got promoted to move to Hong Kong for a bigger opportunity. During my 20’s I was able to enjoy many opportunities to experience the outdoors. From Kayaking the coves of Sydney harbor, bush walking the wild fauna of Aus, climbing crags over looking crashing waves, trail running the wild terrain of HK, all while camping amongst the trees, sand, and dessert. My true passion however lies in the mountains taking me on expeditions to climb objectives, meet renowned mountaineers, and snowboard my way through remote terrain. Some of my most proud achievements include Mt Kailas ascent, Mt Blanc ascent, Mt Rainer ascent, Matterhorn ascent, Grand Cayon rafting, SetiRiver rafting, and ski mountaineering objectives in Antarctica, America, New Zealand, Greenland, Alaska, Japan, Chile and Argentina.

I feels lucky to have gained so much rich experience during my early years. When you spend an expedition walking or climbing for 5, 6, 7, 8, 10 hours a day tied together by rope you learn so much about other peoples experiences, culture and ideas. Different expedition leaders all have their own take, risk tolerance/ approach, and focuses. In particular for gear heads like all outdoor enthusiasts I was able to learn about different global brands, new technologies, conveniences, and the approach, history and attitude towards different disciplines. This knowledge quickly turned into an obsession for a young mountaineer who wanted to make pack weight comfortable, heat systems work, efficiency of movement count and creature comforts comforting. Enhancing your outdoor experience can be as enjoyable as just escaping to the outdoors. I often refer to the 'White Moment' while mountaineering. The 'White Moment' manifests when your movement is working so well that you can use your rest step with ease, enjoy the view, breath in the experience and all while accurately reading the terrains risks. Otherwise know as being absolutely dialed!

I am hoping to merge my business career with my outdoor career to provide a unique company that makes the life of families easier selling unique products. I do not want to compete with established traditional companies. Quality and avoiding trends is important with anything made having the ability to transcend time. Mental health and environmental health are passions of mine and will be incorporated into the companies vision.

 Sincerely,

Tim Butcher